There seems to be a general consensus that first you build it, then scale it and, once you have secured funding, you can then resolve the culture. Not so.
Getting your feet wet is exactly that. It’s akin to slowly entering the cold water and gasping for air as your private parts feel the brunt of the cold water. The afflicted few never place their feet in a swimming pool they know is cold. They somehow have come to terms with the fact that if they just jump in, head first, they’ll survive.